Why we test simple online promotion formats
A brief explanation of testing online promotion formats in a discreet and verifiable way.
Online promotion doesn't have to start with complicated formats. For many projects, a simple, easy-to-read and well-marked format is sufficient to test whether the message, target page and editorial context match.
A text ad or editorial recommendation format should be visible, but not intrusive. The reader needs to quickly understand who is being promoted, what the relevant page is, and why that link appears in context.
Good tests don't hide the important stuff: we check the URL, the anchor, the public display, and that there are no duplicates or unwanted changes. This keeps the site clean and makes the results easier to evaluate.
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