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Floraria Digitală: when the metro station became a store.
FlorideLux brought e-commerce to Piața Victoriei: people scanned QR codes, chose the bouquet on the phone, paid by SMS, and the delivery left anywhere in the country. The project carried out with Vodafone Romania, Metrorex and McCann Erickson became one of the stories of the B2B campaign "Romanians have the initiative", with Marius and the real business in advertising.
Why it matters: it was not a technology demonstration, but a new selling point connected to the actual operations of the flower shop.
