Copyright, sources and AI-generated content
Separate model-provider duties from publisher checks covering inputs, licences, sources, similarity, attribution and editorial evidence.
Blog · Editorial journal
Ideas from the process, not lessons from the sidelines.
I write about what they build, what works, what doesn't work, and the questions that remain after theory meets operations.
AI Act and GDPR: using personal data in AI
A practical guide to data entered into AI systems: purpose, GDPR lawful basis, minimisation, vendors, retention, rights and risk assessment.
Chatbots and AI agents on websites: what the AI Act requires
A chatbot and AI-agent checklist covering first-interaction disclosure, human escalation, data, logging, testing and operating limits.
Human review and editorial responsibility for AI
A six-step human-review process covering sources, claims, experience, metadata, named approval and evidence of editorial responsibility.
What AI visibility is and how to measure it correctly
What it means to be visible in ChatGPT, Gemini, Claude or Perplexity, how to choose the denominator, and why one prompt cannot produce a credible score.
Should SEO articles written with AI be labelled?
When an AI-assisted SEO article needs labelling, how the editorial-control exception works and what Google requires from generative content.
How to classify the risk of an AI system
A practical method to classify an AI system: prohibited practices, Annexes I and III, Article 6(3) exceptions, transparency and documentation.
How to build an AI system register for your business
A practical business AI register: which tools to include, the 15 fields to document, who owns each record and when an assessment must be repeated.
Site-ul tău arată bine. Dar îl pot citi Google, ChatGPT și agenții AI?
Cum verifici dacă JavaScript, robots.txt, firewallul, URL-urile parametrizate sau conținutul ascuns împiedică motoarele AI să-ți citească site-ul.
Query fan-out: the hidden queries that determine whether you appear in AI answers
How Google AI Mode and ChatGPT break one question into secondary searches and how to build content that can be found, verified and cited.
Instagram și TikTok în Google Search Console: da, dar nu sunt datele pe care le crezi
Google Search Console arată acum cum sunt descoperite în Google postările Instagram, TikTok, X și YouTube. Ce măsoară și cum folosești datele în SEO.
AI Act Article 50: labelling AI-generated content
What Article 50 requires for chatbots and AI content: provider marking, deployer disclosure, deepfakes and the human editorial-control exception.