Here are a few potential scenarios for how advertising could function in a search engine that incorporates conversational AI technology:
Sponsored answers: Advertisers could pay to have their products or services featured as the top answer to certain types of queries. For example, if a user asks for recommendations for the best sneakers, a sponsored answer from a particular brand of sneakers could be displayed at the top of the results.
Targeted ads based on conversation history: The search engine could use a user’s conversation history with the AI to tailor ads to their interests and preferences. For example, if a user frequently asks the AI about vegan recipes, the search engine could show them ads for vegan products.
Sponsored chatbot conversations: Advertisers could pay to have their chatbot engage users in conversation and promote their products or services. For example, a user might ask the AI for recommendations for a new phone, and a sponsored chatbot from a phone manufacturer could engage with the user and offer information about their products.
Integrated ads in conversational results: Advertisers could pay to have their products or services featured as part of the AI’s responses to certain queries. For example, if a user asks the AI for recommendations for the best restaurants in their area, the AI could include sponsored recommendations for particular restaurants in its response.
